Julian Geiger ’67, ’70 Business has been named president and CEO of Crumbs Bake Shop, a national bakery based in New York that specializes in cupcakes.

Geiger has been a member of the company’s Board of Directors since May 2011. He is also chairman of the Board of Directors of Aeropostale, a mall-based, specialty retailer of casual apparel and accessories. From 1998–2010, he was CEO and chairman of Aeropostale, which grew from about 110 stores in North America to more than 900 stores during that time.

Crumbs Bake Shop opened on the Upper West Side in March 2003 and offers more than 50 varieties of cupcakes baked fresh daily. The company now operates 45 stores in California, Connecticut, Washington, D.C., Illinois, New Jersey, New York and Virginia. It is the largest U.S.-based cupcake specialty store chain.

Jason Bauer, who co-founded the company with his wife, Mia, and was president and CEO since 2003, will become senior vice president of business development.

Photo: Courtesy of Crumbs Bake Shop