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CCW Building a Strong Brand

Thursday, May 15, 2025 5:00 pm to 7:00 pm EDT
Off-campus
CCW Building a Strong Brand
Open To: 
Alumni
Topic: 
Careers
Location: 
Off Campus

Event Contact

Columbia College Women
2128517807

In today’s competitive landscape, protecting business brands is essential for long-term success. Join us for an insightful panel featuring industry experts who will explain why having a legal strategy from day one is crucial. Learn how proactive brand protection attracts investors, safeguards brand identity and builds valuable business assets.

Whether you’re launching a new venture or seeking to protect an established brand, this event will equip you with the tools to prevent costly mistakes, streamline brand-building efforts, maximize your market impact and give your brand the legal edge it needs to thrive.

Key Takeaways

  • Why trademark and IP protection matter.
  • How to align marketing and legal strategies for brand consistency.
  • Real-world tips to avoid common pitfalls and disputes.

Panelists

  • Valda Coryat BUS’97, Marketing expert
    Vice President, North America Marketing, Condiments & Sauces Category, McCormick & Company, Inc.
  • Claire Gibson CC’06, Attorney
    Intellectual Property Attorney, Day Pitney LLP
  • Nancy Pak CC’90, BUS’95, CPG/marketing expert
    Former CEO of Tate’s Bake Shop and of Walden Local Meat

Moderator:

Austin Cohen CC'11 BUS’16, Founder and CEO of Flexit Inc.
Adjunct Assistant Professor of Business, Marketing Division, Columbia Business School

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