Jessica Chi ’15

“I believe beauty is one of our greatest tools for self-expression; it gives people a sense of power over how they present themselves to the world,” says Jessica Chi ’15, BUS’21, global marketing director of singer Rihanna’s Fenty Skin. “I think I’ve always loved working in the beauty industry for that grander reason.”

And the beauty industry loves her back. In 2022, Chi landed on Forbes’ 30 Under 30 list in the Marketing & Advertising category for her creative work promoting Fenty Skin. Before starting her current role, Chi had spent nearly five years with L’Oréal’s marketing department and interned with L’Oréal while a student.

Fenty Beauty — Rihanna’s first foray into cosmetics — launched in 2017 and immediately made waves with its mission to meet the needs of a diverse array of skin types and tones (its groundbreaking foundation is currently available in 50-plus skin tones).

Following the beauty line’s success, Fenty Skin launched in 2020 to focus on skincare; Chi joined the brand early the following year. Says Chi, “Fenty Skin in particular is dedicated to providing skincare for all, so it has always felt like a perfect match with my personal mission to work with a brand that represents my values.”

Managing a global powerhouse keeps Chi busy; she leads the creation and execution of global marketing strategies and campaigns, spending her days coordinating product launches and collaborating with departments across the brand. Under Chi, the brand’s popularity has continued to skyrocket; she headed up the marketing for the August 2021 debut of Fenty’s Eau de Parfum, which sold out twice in its first year.

— Anne-Ryan Sirju JRN’09